Some Truths about Digital Marketing

I have always worked hard, worked long hours, worked weekends, worked at doing the best I can.

This has brought its positives and negatives. Financially I have generally been okay, but I have not spent as much time at home as I would have liked, working too long hours when I could have been spending more time with my wife and three daughters.

You can always have more money, but you can never have more time.

I started thinking “how did I end up here?” I have spent my life with my head down working hard, and now suddenly I was looking at this grey-haired man in the mirror and wondering where all the time had gone, all those days, months, years, spent away from my family, the people I love the most.

And for what?

For money and assets in a retirement pot so I can do those things when I actually had enough time to do them.

But it isn’t the money that I need, it is the time.

Don’t get me wrong, money helps – it allows you to buy the things you want in life, or to give you the freedom you want to work if you want to, or not if you don’t want to. But money won’t be able to buy you more time, to turn back the clock.

 

 

 

 

It was then that I started exploring digital marketing.

To be clear, I am not talking about the “make millions in your spare time” (and if that is what you are looking for, then this is not for you – close this page and move on). I am talking about learning how digital marketing has transformed the global marketplace and marketing in general, much more than selling stuff to people, but also bringing together like-minded people with a common affiliation and interests across the world.

I started small, using spare time to learn new digital skills, training myself in amazing applications, technologies and services that allow anyone to reach out to the world – it truly is limitless.

I am progressing at a pace that suits me. I slowly “winding down” my conventional day job, but at the same time I am also slowly building a modest income. And I can see how even a modest income will give me so much more independence, allowing me to work when I want, where I want, and how I want. I will soon be stepping away from that day job for good.

But it is not all plain sailing, better to be upfront with you. Time for those HOME TRUTHS…

HOME TRUTH NUMBER 1 – It requires effort.
You will need to invest time and some money to gain the knowledge and learn the skills. If you are not interested in putting in the time and learning something new, then this is not for you.

HOME TRUTH NUMBER 2 – It does takes time and it will require commitment.
There is a lot to learn, a lot to take in, and it can seem overwhelming to begin with. But like eating an elephant, you take it one bite at a time. It took me months before I started seeing any tangible progress. But stick with it, it is going to be worth it. But if you are looking for instant results, then this is not for you.

HOME TRUTH NUMBER 3 – It is as much about failure as it is about success. 
Nobody hits the bullseye first time – not even expert marketers that have being doing this for years. It is all about trial and error, finding what works and what doesn’t. But by remaining patient and persistent, and accepting the fact that failure paves the road to success, you can succeed.

HOME TRUTH NUMBER 4 – You are unlikely to make millions.
You will be able to create a modest income that can provide you with freedom to pursue your goals and aspirations, or to supplement your retirement money, or just to give you more time (because as I mentioned earlier, you can always have more money, but you can never have more time).

I cannot guarantee you will succeed… because I don’t know what success means to you. At the end of the day, I have never met anyone like you before! Your success is going to be different to everyone else. But even though I have never met you, I know that your own success is down to you and the effort you put in.

…but I can promise you that I can provide you with excellent training resources and support tools you need to make that difference that is important to you.

If you are interested in finding out more about Digital Marketing then click here

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